Cookie Policy
Last updated: November 2025
1. Introduction
This Cookie Policy explains how OptionSavvy uses cookies and similar tracking technologies on our website and platform. Cookies are small text files that are stored on your device when you visit our website. We use cookies to enhance your experience, secure your account, and gather analytics about how our platform is used.
2. What Are Cookies?
Cookies are small data files that web browsers store on your device. They typically contain the name of the website that created them, an expiration date, and a unique identifier. When you return to a website, your browser sends the cookie back to the server, allowing the website to recognize you.
There are two types of cookies:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period
3. Types of Cookies We Use
A. Essential/Strictly Necessary Cookies
These cookies are necessary for the website to function properly and cannot be disabled:
- Session Management: Maintains your login session and user authentication
- Security: Detects and prevents fraudulent activity and unauthorized access
- CSRF Protection: Protects against cross-site request forgery attacks
- Platform Functionality: Enables core platform features like alerts and notifications
B. Functional Cookies
These cookies enhance your user experience:
- Preferences: Remember your language, theme (dark/light mode), and display preferences
- User Settings: Store customized alert filters, watchlist settings, and layout preferences
- Auto-fill: Remember your login email (with your consent)
C. Analytics Cookies
These cookies help us understand how users interact with our platform:
- Google Analytics: Tracks page views, user behavior, and platform usage patterns
- Event Tracking: Monitors feature usage and user interactions
- Performance Monitoring: Measures page load times and platform performance
- Error Tracking: Identifies technical issues and bugs
D. Marketing and Advertising Cookies
These cookies track your browsing behavior for personalized marketing:
- Conversion Tracking: Tracks conversions from ads and marketing campaigns
- Retargeting: Shows you relevant ads across other websites you visit
- Audience Building: Creates audiences for targeted advertising
- Email Marketing: Tracks email campaign performance
E. Third-Party Cookies
Third-party services like Google, Facebook, and payment processors may also place cookies on your device. We do not control these cookies and recommend reviewing their privacy policies.
4. Specific Cookies We Use
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
| session_id | Essential | Session | Maintains user login session |
| csrf_token | Essential | Session | CSRF protection |
| theme_preference | Functional | 1 year | Remembers dark/light mode preference |
| user_preferences | Functional | 6 months | Stores alert and watchlist settings |
| _ga | Analytics | 2 years | Google Analytics tracking |
| _gid | Analytics | 24 hours | Google Analytics session tracking |
| fb_pixel | Marketing | 3 months | Facebook conversion tracking |
5. Similar Tracking Technologies
In addition to cookies, we use other tracking technologies:
- Web Beacons (Pixels): Small transparent images used to track page visits and user actions
- Local Storage: Browser storage that persists data similar to cookies
- Session Storage: Temporary storage for session-specific data
- Fingerprinting: Collecting device information to create a unique identifier
- Server Logs: IP addresses, user-agent, and access timestamps
6. Cookie Consent and Management
A. Your Consent
When you first visit OptionSavvy, we display a cookie consent banner. You can:
- Accept all cookies
- Accept only essential cookies
- Customize cookie preferences
- Reject non-essential cookies
B. Browser Controls
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Clear browsing data
C. Impact of Disabling Cookies
Disabling non-essential cookies may affect your experience, but core platform features will continue to work. Disabling essential cookies may prevent you from logging in or using the platform.
7. Data Retention
We retain cookie data only for as long as necessary to serve their intended purpose. Retention periods vary:
- Essential cookies: Deleted at end of session
- Functional cookies: Up to 1 year
- Analytics cookies: Up to 2 years
- Marketing cookies: Up to 3 months to 1 year
8. Third-Party Cookies and Services
We use the following third-party services that may set their own cookies:
- Google Analytics:Google Privacy Policy
- Facebook Pixel:Facebook Cookie Policy
- Stripe (Payments):Stripe Privacy Policy
- Cloudflare (CDN):Cloudflare Privacy Policy
These services have their own privacy policies, and OptionSavvy is not responsible for their cookie practices.
9. GDPR and CCPA Compliance
A. GDPR (European Users)
Under GDPR, we obtain explicit consent before placing non-essential cookies. You have the right to:
- Withdraw consent at any time
- Access your cookie data
- Request deletion of cookies
- Object to cookie processing
B. CCPA/CPRA (California Users)
Under CCPA/CPRA, we do not sell cookie-derived personal information. You have the right to:
- Know what cookie data is collected
- Opt-out of tracking for advertising purposes
- Request deletion of cookie data
- Limit use of sensitive information
10. Contact Us
If you have questions about our cookie practices or wish to update your preferences:
Email: [email protected]
Subject: "Cookie Policy Inquiry"
11. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you by updating the "Last Updated" date. Your continued use of the platform constitutes acceptance of the updated policy.